You should use your findings to determine which social media channels you'll leverage and the content you'll post.įor example, you may notice your audience prefers your behind-the-scenes content on Instagram but goes to Twitter to ask questions and learn more about your product. Choose your social media channels and the content you'll post.Īfter conducting a social media audit, you should comprehensively understand which channels your audience uses and the kind of content they prefer.
#POST PLANNER PRO HOW TO#
To learn how to conduct a social media audit, click here. Conduct a social media audit.Ī social media audit assesses your social media presence, accounts, and engagement so you can see what's working, what's not, and where improvements need to be made. To create an effective social media calendar, you should: 1.
To get the most value out of your social media calendar, it may include the following: A social media calendar can be a spreadsheet, digital calendar, or interactive dashboard. How To Create a Social Media Posting Schedule for Your BusinessĪ social media calendar is a rundown of your upcoming posts organized by date and time.
The Benefits of Using a Social Media Content Calendar Social Media Content Calendar Tools to Plan Your Messaging With so many social networks available to us, it's crucial to stay organized and plan for when and what you will share on these platforms.īefore we dive into our list of top tools to stay organized, here's what you need to know about social media calendars and why they're essential. Most marketers now recognize that social media is integral to an effective inbound marketing strategy.
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